Hi, I’m Oscar Lara, a digital marketing professional with a passion for design, photography, and video production. I work at a digital marketing agency where I manage client campaigns, lead teams, and tackle challenges with creativity and resilience. My journey is guided by my Salvadoran heritage, my love for family, and a never-ending quest for personal growth.

Outside of work, I’m an avid outdoorsman who loves hiking, cycling, and rucking. I’m currently training for a half marathon and always on the lookout for the next adventure, ready to travel at a moment’s notice with my wife and daughter. We dream of exploring the world together someday, whether it’s a planned two-week trip to Japan or a spontaneous weekend getaway.

As a dedicated content creator, I run a blog where I share insights into my interests, including travel, fitness, and photography. My favorite posts include packing lists for hiking and rucking, gear reviews, and reflections on balancing my hobbies with a busy family life. I also have a YouTube channel called Coco Beats, where I share lo-fi beats for people to work, study, and relax.

In quieter moments, I enjoy reading, savoring a good cup of coffee, and exploring my interests in cameras, stationery, and everyday carry gear. These small joys fuel my creativity and keep me grounded. If you’re interested in photography tips, travel insights, or just want to connect about balancing work, creativity, and family life, stick around—there’s always something new to explore.